This study endeavoured to understand the Cebuano leaders’ expression of anger and how it led to collective action. Specifically, this study (1) examined key informants/stories and experiences of anger expression, (2) analyzed their expressed anger within the bounds of their immediate environment; (3) assessed the perceived outcomes of their anger, and (4) investigated the impact of their anger towards collective behavior. This study employed the qualitative approach with nine key informants using cognitive task analysis method. In anger expression; different factors such as professionalism, social media awareness and age gap, the rationale explained the story in more specific detail, a collective reaction and expression of anger, and advantages and disadvantages of anger expressions were dissected and analyzed. The Cebuano leaders’ expression of anger to collective action mirrored a context of that expressions of anger brought by different factors resolved conflicts [either individual or group] affected the leaders’ precursor towards collective action. As part of human nature, anger affected the social environment. Though, anger brought back the balance by its occurrence, its constructive side achieved its desired ends. However, the destructiveness of anger resulted in various forms of conflicts brought by chaos. It remained a puzzle of a two-sided notion of the “good” and the “bad” reality of anger.
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